1月21日，瑞典驻华大使林戴安（Anna Lindstedt）、前瑞典财政部部长Allan Larsson 和前瑞典战略发展部部长Kristina Persson一行来到 Stey-王府井进行参观。Stey 成员向大使全面展示了 Stey 的可持续设计理念、共享居住概念及商业模型，并得到了大使一行的高度认可。
O n January 21, Her Excellency Anna Lindstedt, Ambassador of Sweden to China, Allan Larsson, former Swedish Minister for Finance, and Kristina Persson, former Minister for Nordic Cooperation and former Minister for Strategic Development visited Stey-Wangfujing. After presenting its sustainable design, the concept of communal living and its business model, Stey has gained recognition from the Ambassador.
△大使在Stey共享客厅做客
我们替Stey的居民们问了大使几个问题：
We asked a few questions to the Ambassador o n behalf of the Stey Community.
在参观完 Stey-王府井之后，能否谈谈您的感受？
大使：我觉得很棒！Stey 是一个十分有趣的创新概念，它既秉承了可持续的环保理念，又实现了优秀的设计。「社区」这个概念可以充分满足人们的社交需求，让居住在这里的人享受更加灵活、多元的生活方式。
Could you share your impressions o n Stey-Wangfujing?
Ambassador:I think it’s great. Such an interesting and innovative concept. In here people can be flexible. It’s sustainable, it’s green, it’s nicely designed and its concept of having a community is great especially if you live alone.
您最看重您的居住空间中的哪个部分？为什么？
大使：我最看重的空间是厨房。在瑞典，厨房不仅仅是做饭的地方，更是可以与家人朋友在一起互动、交流的地方。我看到 Stey 有一个很大的共享厨房，这让我想起了我在瑞典的家。一群人在这里聊天，交流彼此的想法，有美食有酒，是一件令人十分放松和愉快的事情。
我发现在中国，尤其是在像北京这样的大都市，大多数年轻人都靠点外卖解决吃饭问题，我觉得这很可惜。烹饪的好处不仅在于可以确保你吃到健康的食物，更重要的是可以通过食物与人进行交流。
我有一个大家庭，虽然我和我的家人现在分散在世界各地，但因为工作的关系，我结识了很多有意思的人，因此大多数时候我并不觉得孤独。唯有当我独自一人吃饭的时候，才会有强烈的孤独感。所以当我独自吃饭的时候，我总是吃得很快，并且不能全心全意享受食物带来的快乐。于我而言，吃饭并不只是为了填饱肚子，更重要的是厨房里的温情和与人交流的乐趣。
Which part of living space do you value the most?
Ambassador:I really value the kitchen because that’s where you cook food and interact with people. At Stey, you can cook with your friends, which is quite common back in Sweden. Most young people especially in Beijing order food. They cook very little. It‘s very pity as cooking supposed to be a good way of life to make sure you eat healthy food, and to be with each other.
I have a big family but my children are in Europe. My husband used to be here (in Beijing). I have no problem with that because I meet a lot of people and I don’t feel lonely. When I eat I do. I don’t like eating all alone. When you eat alone, you eat too fast, and you don’t really enjoy. Eating is all about interaction.
I like how Stey designs the kitchen, you could meet a lot of people and get new ideas. It’s a nice concept.
△大使一行参观Stey一层Tease餐厅
The Ambassador and former Ministers are visiting Tease.
作为一个设计驱动的公寓品牌，Stey致力于利用可持续的设计将居住与环保紧密联系起来。同时在中国，越来越多人已经意识到环保的重要性，您认为大家可以如何贡献自己的力量支持环保？
大使：我认为环保是每个人都应该身体力行的。比如，我们要有节约用水、用电的意识，确保我们使用的产品都是符合环保要求的。在出行方面，我们可以尽量选择步行、骑自行车或是乘坐公共交通工具。另外有一点不是很容易做到，那就是我们应该尽量少吃肉类食物，因为这对个人的健康和环境都有好处。同时我们还应该避免食物浪费，因为这已经造成了很大的环境问题。
As a design-driven brand, Stey is committed to applying sustainable design in urban living. The awareness of environmental protection is also rising in the past few decades in China. What are the actions an inpidual can undertake to make a difference?
Ambassador:I think there are many things we could do. O n an inpidual level, we can make sure we save water, we save electricity, we walk, bike or go by public transportation rather than go by car. We take the train rather than the airplane. We might want to eat less meat because that’s good both for your health and the environment. We make sure that the products we use are produced in an environmental-friendly way. Also, we should avoid food waste because it’s a big environmental problem.
△向前瑞典财政部部长Allan Larsson展示Stey智能家居
Presenting Stey App to Allan Larsson, former Swedish Minister for Finance
您觉得瑞典的居住理念与中国有什么可以彼此学习的地方吗？
大使：在设计和智能的生活方式方面，Stey 已经囊括了很多北欧和瑞典的居住元素，甚至可以说比传统的瑞典居住更加先进。而在中国，几代人共同生活是十分常见的，而我认为和家人住一起也是一个很好的理念。因此当我走进 Stey，就想象如果可以让年轻人和老年人在这样一个空间里共同生活，或许会是一个很特别、很不错的概念。希望未来你们也可以研发出这种「青银共居」的居住产品。
How do you see the similarities and differences in the concept of urban living between Sweden and China? How could we learn from each other?
Ambassador:I think the Stey concept has incorporated some of the Nordic and Swedish elements, but even takes o ne step further in terms of its design of smart living. What’s quite common in China is that several generations live together and that I think is a quite nice concept as well. I could imagine having both younger and elder people living together in a communal-living space like Stey. It could be a new model for your next product.
△与大使讨论城市居住的未来
Discussing the future of urban living with the Ambassador
您认为瑞典环保和绿色创新产业在中国发展前景如何？瑞典政府会从政策上给予像 Stey这样的在华瑞典企业什么样的支持？
大使：瑞典企业在绿色产业、环保技术等方面的领先优势与中国巨大的市场潜力相结合，将为双方创造广阔的合作空间。我认为 Stey 就是瑞典环保可持续模式在中国的最佳展示之一，我们应该通过不同的方式更好地推广它。无论是瑞典政府，还是瑞典驻华大使馆，都将全力支持并促进瑞典企业与中国在智能建筑、能源、水处理、可持续交通等领域的合作，同时我们将尝试向中国引进更多的瑞典企业和解决方案。
What is your outlook for Swedish environmental solutions and technology innovation in China? And how will the Swedish government support companies in this field to grow in China?
Ambassador:Sweden has a great advantage in green energy solutions, which can be applied in China as there are huge potentials in the market. Being o ne of the great examples, Stey is a good creation of Nordic design embedding in the Chinese culture. The Swedish government and embassy to China will fully support smart solutions like Stey to promote collaboration in the fields of smart living, energy, water treatment, and sustainable mobility.
△谢谢大使一行的到访和对Stey的期冀
We’re thrilled to have the Ambassador and former Ministers in our home
关于 Stey：
Stey 是一个来自瑞典的共享居住品牌。Stey 设计家和城市社区，把美好的东西融入生活的细枝末节，提供服务式公寓、设计酒店、共享生活空间和灵活转租模式的创新融合。Stey 在北京王府井和三里屯的空间即将开业，敬请期待。
媒体及商务合作，请联系 [email protected]
4008180800
www.stey.com
